Positive Skin Sensations

As with negative skin sensations, where a system of specific receptors and nerves in the skin tell the brain when the skin is being damaged, it is now also known that similar mechanisms of receptors and nerves in the skin also exist and tell brain about pleasant skin stimulation. A recent Nature Neuroscience paper on our work on positive skin sensations was widely reported in the media (links appended) and has generated a great deal of interest. Methods developed to study positive touch can be applied in a range of different areas of relevance to FMCG companies, from the feel of a new skin cream to the textural properties of a products packaging.

http://www.nature.com/neuro/index.html

http://www.google.com/hostednews/ukpress/article/ALeqM5gd0M0w77MTLXj8wzEOqtL-HQVolg

http://news.bbc.co.uk/1/hi/health/7992299.stm

http://www.dailymail.co.uk/health/article-1169575/Rub-better-fast-slow.html

http://www.theherald.co.uk/news/health/display.var.2501574.0.Pleasure_nerves_found_in_humans.php

http://www.express.co.uk/posts/view/94837/Proof-that-keeping-love-alive-s-no-stroke-of-luck

http://www.telegraph.co.uk/health/healthnews/5145299/Having-your-head-stroked-creates-pleasure—but-only-a-4cm-per-second.html

http://www.heralddeparis.com/scientists-find-pleasure-nerves/30540

http://news.scotsman.com/scitech/Secret-to-mindblowing-massage-Rub.5164608.jp

http://www.channel4.com/news/articles/society/health/humans+hard+wired+for+sensuality/3084472

http://in.news.yahoo.com/139/20080911/936/thl-a-soothing-touch-really-does-make-pa.html