BA Festival of Science

On May 11th, 2010, posted in: Portfolio by admin

1. Details of presentation:
Of the five senses our sense of touch is the only one that is not located only in your head (as are sight, hearing, taste, smell) – and near to your brain -  but is found all over the body in the skin, making it our largest sense organ.   Its sensory receptors [...]

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Multisensory Product Design

On April 20th, 2010, posted in: Portfolio by admin

There has been a growing recognition that developing a new product is still a largely fractionated process, with different groups working on different aspects of the product from the formulation chemist to the package designer, from the consumer evaluator to the marketer. It is important to integrate this process, with respect to a product’s sensory [...]

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Ice Cream makes you happy

On April 20th, 2010, posted in: Portfolio by admin

Changes in brain activity related to eating Carte D’Or ice cream
1. Background and Rationale
Recent research has employed brain imaging technologies to do two things of interest to us: (1) to investigate the neural underpinnings of the reward value of different food stimuli (how our brains determine if something is pleasant or pleasurable or not)
(2) [...]

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Negative Skin Sensations

On April 20th, 2010, posted in: Portfolio by admin

Many marketed body-care products are known to cause irritation, usually only in a small sub-population, but can result in a product’s withdrawal.  Identifying these populations and the underlying mechanisms that case negative skin sensations is critical. Irritation manifests itself in a number of different ways, but broadly speaking these are either purely visual or purely [...]

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Positive Skin Sensations

On April 20th, 2010, posted in: Portfolio by admin

As with negative skin sensations, where a system of specific receptors and nerves in the skin tell the brain when the skin is being damaged, it is now also known that similar mechanisms of receptors and nerves in the skin also exist and tell brain about pleasant skin stimulation. A recent Nature Neuroscience paper on [...]

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The Fat Duck

On April 19th, 2010, posted in: Portfolio by admin

There have been many fruitful discussions over the past few years with Heston Blumenthal, who has a fascination with all things sensory – and as importantly he is keen to know more about how the brain deals with the multiple arrays of inputs coming in from the senses when we are eating; a truly multisensory [...]

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